WebsiteLumen Analytics2025
A launch site for a B2B analytics product
A launch-ready marketing site for a B2B analytics SaaS — clear positioning, fast pages, and a sign-up path that converts.
WebSaaSDesignConversion
5 days
Brief to launch
3.1%
Trial conversion
98
Lighthouse score
The challenge
Lumen had a strong product and a launch date — but no site, and no time for a drawn-out agency process.
Our approach
- Locked positioning and message hierarchy in a single working session.
- Designed and built in parallel against a fixed five-day window.
- Instrumented the funnel so trial conversion is visible from day one.
The outcome
Lumen launched on schedule with a site that scores 98 on Lighthouse and converts trial sign-ups at 3.1% from cold traffic.
Delivered
Positioning & copyDesign & buildAnalytics & funnel setupHosting & deploy
Live demo
Open the Lumen Analytics site and click around.